How I book a show for Velvet Acid Christ. I learn about a scene in the place I am inquiring about. I contact a promoter in the territory I am interested in. I will give them a ball park of what I want and what I expect. Then I ask the promoter what they think the draw is and what is a good ticket price and what the venue rental and other costs are. Then I figure out what can be made and I usually always go for Guarantees, Because I hate gambling on door deals. I must be able to pay my expenses. I am not rich and I cannot bankroll tours and shows off of credit cards and loans. Because I have to take out loans to make my merchandise that I bring with and sell.
I will not book a show where the Promoter or I thinks we will lose money. I will not ask for more than they can deliver based on what they think. The only mistake I made booking the tours in 2013 is not making a merch deal for WGT in Germany and not having merch, and printing to much merch for the EAST and SOUTH legs of the US tours. I made the same merch for the east and south based on my sales out west which were stellar. Then got home with an extra 350 shirts :( I am in debt because of this. As far as the deals on the shows with promoters, everything covered the tour costs. I only messed up on my merch calculations. My bad. this being said. No shows really lost money from what I understand. Despite what you have heard, I do not ask for more than can be delivered.
So that being said. I have learned a lot about touring in the USA, and have completed 1 solid year of touring that I booked, planned, plotted, routed. I did ok and things worked out for the most part. The only hard part is finding bands to tour with that can take of time and cover their portion of the costs. This is hard to find. Going on tour and paying for everything is very expensive, it makes sense to go out with other bands who can cover/split costs and have draw. Booking tours is hard work, and I know why booking agents make the money they do. But in a scene so small and money so scarce now, all middle men must be cut out to make profits and not be in the red. This is the lesson taught to me from Tom Shear of A23. In fact he taught me a lot of what I know now, and gave me a list of contacts. He is one of the major reasons I went on tour and I tip my hat to him.
Will I tour in the future? Only very small tours. No more than a week. I prefer to fly in and play on a weekend were we can get a much better draw and more people driving from out of state to see the show. I will never book a show were I think either I or the promoter will lose money. I try to be fair. I try to work with people. I am realistic as well.
Once I play a show I try to talk to the fans and sign autographs and take photos with them. I show them mega thanks for spending their hard earned money on us. With out the fans I am 0. They really are the most important thing, and I will not stick my nose up at them like some do. I am a dork, and I do not think I am the greatest human on the earth. I am quite humble mostly. I am also very insecure and self conscious. I learned to deal with it by poking fun of myself like many of you witnessed on this 2013 tour. Any how, thank you for reading, and please comment below.
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