After talking with some one in san fran, he guessed I would only draw about 120 to 150 people :( Wow. Every city has been telling me this. Sorry but I cannot pay for a tour if my fan base is this low in each city. I really want to play shows. I got very up beat about it after talking to Dave at metropolis tells me that electric six makes a lot of money on tour, birthday massacre does ok too. Yeah, but I am not as famous as those artists :( Talking to promoters in the west coast has really broken my spirit. The scene is really this dead now? Should I do a kickstart to offset my tour costs? Would this be the way to go about it? I feel like using kick start is a cheap way to finance stuff, makes me feel like I didn’t earn it. Still with as much as everyone is stealing music on the internet now, I am starting to think it is the only way to make money on the internet.
Promotions: I feel like the net has watered down everything. Now the local bands have the same net presence you do, so you are not only competing with bands on labels, but every local band in the world. Advertising on the net is annoying and ignored and always a flash in the pan. Seems like you cannot advertise on itunes, in the mom and pop stores with cds in the 90s you could pay extra to the stores to feature your cd, they would put on the end, or up the cash registers etc. Now you cannot pay to get any special promotion to stand out in any way. How do you get an edge? The clubs are dead now, and the new dance stuff is not drawing in crowds, its just small stuff now. I feel like promoting on the internet is a waste. People on the net seem lazy, like the point and click generation. They rarely go out and go to their pc to be entertained and just listen to music on youtube instead of buying anything. If these net people are this lazy, trying to get them to go to a store and buy a cd, or go to a concert is going to be a waste of time.
What kind of promotion works, why does a band like electric six draw huge, and bands like me draw shit? I understand that their music is more mainstream. Still, I think I have my fair share of catchy songs. I think their promotions are way better as well. Their street teams reach deep and vast, they do not rely on internet promotion alone, i think they flyer every coffee shop, music gear store, edgy restaurants, CD stores, and bars and clubs they can. I think the industrial goth kids only promote to their scene, and this is the downfall. NIN prmotes to everyone, normals and weirdos, and I think this is what our scene needs to start doing again. this snobby goth rivethead bullshit needs to end. We need the normals to show up too. Just because they look normal does not mean they will not like dark music. Normals see horror films, dark movies, play dark video games. Why are we not tapping into that? Is it because the elite in this scene think you need to look like a graver, or a punk or rivet head to listen to this music? Hrm.
Some people blame the bad economy. I think that is BS, because there a lot of underground bands touring and making money. I think it is a failure of promotion, elitism, not marketing to everyone. Am I right in thinking it is the promotions that are lacking now in both cd sales, itunes, and live shows. Everyone is lazy now, they just do a few banner ads and post in a couple of blogs, bing done. But it is not refreshed, and when it is people get annoyed. Marketing to people who are not active and do not go out is a bad move in my opinion. You have to market to the people who like to go out, so go where they go and push the shit. The flyers need to be informative and readable. You have to try and relate your band to something they would like. Marketing is a huge deal when trying to get new people to check something out. I know so many promoters that I know are lazy and way to focused on just their scene, and not trying to get the mainstream more involved. What do you think about all of this? Should i use kick start to pay for massive promotion of my tour, and stage lights and sound guys?